Our Story – Naiduhall1939

What was traditionally perceived as a lingerie brand, had transformed into a trusted intimate companion for five generations of women. Today, Naidu Hall’s focus is customer delight. The success mantra is largely due to the highest standards set in retailing quality products. The brand had a humble beginning, it was started as a single machine tailoring unit in a garage in T. Nagar by Mr. M. G. Naidu. A first generation entrepreneur who migrated from Gudiyatham. Due to the social stigma associated with lingerie purchase, he used to sell door to door. Later he employed the services of local women and created an addition revenue stream for them. As the loyal customer base grew, the first showroom was opened in 1939. His Son, Mr. G. Rama Naidu, started at the bottom and worked his way up. Eventually he took up the business and modernized the store.

Naidu Hall had become a household name for quality lingerie and readymade blouses. These items of clothing became synonymous with the brand. As the brand grew, its repertoire expanded to include exclusive women’s lingerie to readymade garments. With 80 years of rich retail experience Naiduhall.com is the logical next step to talk to the future generation of tech savvy women, who are used to the convenience of retail therapy from the comfort of their living room couch.